Wednesday, September 19, 2007

Campaign priority mechanism implemented

Campaign priority level determines its' rotation mode and priority over other campaigns/groups of campaigns.Newly added functionality allows network operators to create custom priority levels for advertising campaigns. To add new priority level operator needs to go to "Edit network"->"Rotation settings"-> checkbox "use default campaign priority" (uncheck). After that operator may review default priority groups. This menu contains 3 default priority groups: Commercial campaigns, Non-commercial campaigns, Fallback campaigns. Operators may add their own priority groups to the list. Newly added groups are given the lowest priority level automatically. Highest priority level is "0". If there is a need to rise priority level of certain group, operator may enter group name into textbox which corresponds to higher priority level.


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Example: In order to rise newly created "Social ads" group priority level to 1, its name has to be entered into textbox instead of "Non-commercial campaigns" group. "Non-commercial campaigns" may be moved to priority level 3, previously occupied by "Social ads" group.

Operators may also use "Hide" option, which allows to remove chosen priority groups from the list. However, it does not mean that hidden groups become inactive - campaigns belonging to them stay active and operate accordingly.
"Main group" option allows to set default priority group for new campaigns added to the network.

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