Adgine.net benefits

Adgine.net is a global web-service allowing users to create there own advertising networks.
Being an ASP solution allowing creation of advertising networks in fast, cheap and easy way, Adgine.net is that needed different approach. Moreover, being fundamentally alternative, this solution won’t compete with market leaders, as it would take up unoccupied market niche. Until this implicit demand is not covered up by other product, the situation seems utterly auspicious for Adgine.net.

The Project has three target groups:
1) companies and persons willing to build there own advertising network, attracting independent publishers and selling consolidated media platform to advertisers
2) owners of acting media networks or large-scale websites requiring ad management solution of professional level (Advertisers’ interface including)
3) online advertising agencies in need of technology allowing management of customer’s ad campaigns with quality real-time monitoring of campaigns activities.
The requirements and needs of all mentioned groups could be satisfied by Adgine.net solution by means of flexible billing settings tuning up in every individual case (by network owner or manager).

For the time being, there are no any ASP solution in the market meeting needs of enumerated audiences.
The reproduction of similar software in a full-scale is a complicated and long-term task demanding not only high-level developers’ team but also the possibility to closely partner with the number of powerful publishers of different content categories.

Today, the Project’s software is worked out and used/tested in active commercial ad networks (e.g. Gamblex.net). Successful software exploitation became possible due to contribution of experienced industry-leading specialists into the Project and due to 2-year continuous perfection of product in close collaboration with high-grade online publishers which working experience was crucially helpful.


 

State of online advertising software Market

Present-day online advertising market quickly develops, partially – at the expense of traditional offline media, making up only in USA about 10 billions US dollars this year 2006. However, the market is based on only one dominating advertising model – contextual advertising in huge homogeneous networks (the brilliant example as well as the founder and undoubted leader of trend of contextual ad model is Google AdSence). But, mentioned model has a range of essential imperfections, giving rise to the demand for fundamentally different approaches. Among imperfections some essential once could be underscored:
1) contextual targeting do not ensure precise results, while alternative ad models either don’t developed properly or still don’t developed at all
2) publishers practically have no ways of working with advertisers directly (in other words – to sell ad events at higher prices)
3) lack of up-to-date advertising formats, for example Rich-media
4) absence of exchange mechanisms highly demanded by users interested in converting provided ad events into promotion of it’s own resources/services
5) poor ad activity control level – both for publishers and advertisers.

In the upshot, such systems couldn’t meet the needs of different customer’s segments: ad network managers, media platforms and online media agencies oriented on direct work with advertisers and publishers. These customers are forced to work with different server installations which turn out to be prohibitive for small market operators and to be a problem for large operators, mostly when it comes to functionality improvement.